March 2007

Use of the internet for purchasing anything from books to banking services has become standard procedure for many people over the last few years.  High on the list of internet users are the “silver surfers”, otherwise known as the over 55’s.  The advantages are clear, the main ones being speed, convenience and simplicity, and in most cases internet transactions prove to be efficient and trouble-free.

So, given that the internet purchasing experience is mostly positive, what is the internet experience for motor caravan insurance?  Whilst  it is  possible to quote and buy on-line,  getting this particular product on to the electronic market  actually proved quite difficult.  Unlike a private car, which simply has a “make and model”, motor caravans start as a base vehicle such as Fiat or Mercedes, on to which another manufacturer builds the specialist bodywork and internal fittings.  To further complicate matters some motorhome owners do their own conversions.  It is because there are so many variations of model, added to the variety of uses to which motorhomes are put (weekends in the UK,  long term travel) that have resulted in the on-line quotation form being a bit more complex than the average private car equivalent. 

The good news is that Comfort Insurance found ways to overcome these problems and has had an on-line quote and purchase facility since 2005.  We  are constantly looking to improve our internet service, and users will have seen changes to both the “look” and the functionality of our website since it was launched.