Awards mean a lot, but they don’t say it all

When you put time and effort into something important, it’s great when others notice. Awards are public recognition from customers or business colleagues that you are getting it right.

That’s why we were delighted when the judges of the 27th annual awards run by the Docklands Business Club and East London Chamber of Commerce recently selected us as winners of the Innovation category. On a shortlist of three, the announcement of our victory at the glittering champagne gala evening in Canary Wharf in front of our business peers was an exciting and memorable moment.

It comes towards the end of a good year for picking up the plaudits. Not wishing to blow our own trumpet, but we also won the Innovation category of the Barking & Dagenham Enterprise Awards this year and were named Insurance Provider of the Year by the leading industry title Which Motorhome.

These awards and events served as a reminder of the energy and innovation that exists in modestly-sized companies. We are a local business based in East London but due to our focus on innovation and using technology we are able to have national reach, dealing with clients throughout the UK.

It may sometimes seem as if technology changes for its own sake but in our case it is vital to helping us thrive amid stiff competition by delivering tangible benefits to our clients. A top quality product requires a top quality infrastructure. Innovation enables us to improve processes and business effectiveness and efficiency, cutting costs that can be passed back to clients and also enables us to communicate more effectively that helps us pick up and retain business.

Since our launch in the mid-90s we have seen huge changes to the way people do business and there will certainly be many more to come. Awards mean a lot and help reinforce the pride we take in our business. But they don’t say it all. Striving to deliver excellent service will continue to be our ultimate objective because that is what keeps our clients returning for more.