Energy Trust instigates smarter driving campaign

Drivers in the South West of the UK are being urged to sign up to a campaign launched by a leading energy efficiency champion urging drivers to slow down and save money.

The “Fuel Your Passion” campaign launched by the Energy Saving Trust (EST) earlier this week is designed to encourage drivers to save money by optimising their driving skills and at the same time reduces their carbon footprint. The South West has more campervans and motorhomes on its roads than any other part of the country and the EST believe mobile home owners could easily save over £250 a year, enough to pay for their campervan insurance policy, simply by changing their driving habits.

A spokesman for the EST said: “Smarter driving techniques are easy to adopt, but can make a huge difference at the pumps – which is more important than ever in these tough economic times. Anticipating road conditions and driving more smoothly, shifting up gears early and turning off a car’s engine at traffic lights all make a massive difference. In fact, if every driver in the South West adopted the Energy Saving Trust’s tactics they could save around £270 a year.”

According to the experts from the EST, drivers who avoid heavy acceleration and last minute braking will see the greatest savings, but slowing down and early gear changes will also give financial benefits. For example drivers who spend a lot of time on the motorway can save up to 10p a litre simply by stacking to the speed limit of 70 mph rather than racing off at speeds well in excess of 85mph. And of course sticking to the speed limit will see drivers produce less carbon, put less pressure on their tyres and avoid any extra motoring costs such as speeding tickets and more expensive insurance.